Kim Kardashian looked unrecognisable as she unveiled a number of seemingly candid snaps as she lounged about her home.
The 39-year-old Keeping Up With The Kardashians star was fresh faced as she appeared to do her laundry, laze on the sofa and hang around in bed.
Unlike her typically glamorous social media pics, the reality star had ditched the makeup for a more natural shot – and even shared a smile instead of a pout.
Kim was promoting her new Skims loungewear collection in the posts and wore a number of different outfits for the carefully curated pictures.
In one, Kim donned a grey number as she smiled in front of a washing machine.
The others saw her munch on popcorn and then roll about in bed as she posed in front of her camera.
She dubbed the new collection, “ultra soft and stretchy sleepwear and loungewear to keep you cool this Summer.”
The collection, that comes in colours black and grey, ranges between the prices of $22 to $128.
Kim was quickly inundated with comments from her 176 million Instagram followers after sharing the post on June 23.
Among them, some questioned whether Kim actually did laundry.
“U DO LAUNDRY?” one fan wrote.
“What a surprise, she is pretty without make-up!!!!” added another.
A third added: “Why you lying, You don’t know how to do laundry.”
The television star’s latest business venture came shortly after she sparked concern as fans feared that she had ‘removed her ribs’.
In a post shared earlier in the day, Kim donned a miniscule corset that unveiled a near impossible tiny waist.
The post was flooded with concerns for Kim being unable to breathe or having had her ribs removed to achieve the look.